Bonus-Sparen is an excellent example of a complete innovation process. It started as a wild idea, a vision, which then was conceptualized, pretotyped, tested, prototyped and launched to the market. Although I still believe we could have done it sooner, we were the first bank in Germany, maybe even in Europe to launch a similar product. We managed even to hit the market before fintechs, despite their great innovative capacity and development agility.
This innovation award (Kunden-Innovationspreis) is the best confirmation that with focus and dedication a great team can deliver great results, even at a bank. I am very proud of my team and everyone else who supported us in turning our vision into this great product.
Who if not us, when if not now?
Source: Kunden-Innovationspreis 2016 u.a. für Comdirect Bank | Markenartikel
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